A diagnostics start-up led by industry veterans, Quanterix knew it had a compelling story to tell about its breakthrough technology, Simoa. What it needed was a brand that would cut through the clutter of a crowded marketplace and communicate the value of this new system.
Work completed at Continuum.
This project focused on bringing clearer definition to the Keds strategy and creating a richer picture of its target audience for internal teams and industry partners.
Work completed at Continuum.
Sprint wanted to create a compelling presentation for its stores during the winter holiday season. Tasked with promoting its newest product—a 3D mobile phone and their premier service plan, our creative team developed concepts for POP communications and held a custom photo shoot to capture the right images to promote the key messages.
Work completed at Continuum.
Alcoa Fastening Systems is a leading manufacturer of fasteners for the commercial transportation and aerospace industries. Like many companies of its scale, AFS had developed over time through the acquisition of numerous smaller manufacturers. As the company celebrated its ten-year anniversary, it wanted to clearly define its strategy and bring employees together through the communication of its vision and goals.
Work completed at Continuum.
Bringing a new concept to a crowded marketplace is always a challenge. With a novel idea and an agreement with one of the world's largest retailers, our client needed to create the right brand experience for a new cleaning system and line of products. We developed a series of messaging and design concepts that were tested with potential consumers. Using our research findings, we crafted a final go-to market strategy for the in-store launch of this new brand.
Work completed at Continuum.
iRobot’s products, Roomba and Scooba, were adored by veteran users, but often overwhelmed new users with thick complicated manuals full of black and white line drawings and text-filled pages. When people buy a fun new toy they just want to take it out of the box and use it immediately. Creating a simple quick start guide with clear instructions and a friendly tone allowed them to do just that.
Work completed while at Continuum.
Having lost equity in the mind of its customers, this casual dining chain needed to make a comeback. Its strategy was to introduce a new, fast casual concept to complement its more established restaurant brand. Our team was tasked with creating a modern dining experience that would leverage the original brand roots while appealing to the millennial state of mind. A critical part of the brand experience was determining a name for this new concept that would capture the essence of the new brand.
Work completed at Continuum
These print pieces were created to help potential clients better understand the breadth and depth of the health and medical product design expertise at Continuum.
Work completed at Continuum.
